Background Music Research
How does background music affect the people who hear it? This is MUSICVYBE’s library of research-led articles on music, wellbeing, spending and the design of sound in business spaces. These findings apply wherever your business operates, so they sit here rather than in a single country’s section.
Music in a commercial space is never neutral. It changes how long people stay, how they feel while they wait and how they judge the place they are in. The articles below look at what the research says, and what it means for businesses choosing what to play.
Research Articles
Is Listening to Background Music Good for Your Health?
What studies say about music, mood and wellbeing, and what that means for the people spending time in your venue.
The Power of Background Music: How It Can Benefit Health
A closer look at the health benefits associated with listening to music, from stress to concentration.
The Importance of Audio Design in Business Spaces
Why sound deserves the same attention as lighting and layout, and how audio design supports business performance.
Music and Customer Spending
How the music customers hear can influence what they are willing to pay and how they spend.
Research by Market
Where the answer depends on local customers, venues or law, the research sits in each market’s own section:
- Background music research for businesses in Singapore
- Background music research for businesses in Malaysia
For the licensing side of playing music in public, see our guide to music licensing for business.
Frequently Asked Questions
Does background music really affect customers?+
Yes. Music shapes mood, how long people choose to stay and how they judge a space. The articles above look at the research behind those effects and what they mean in practice.
Why is this research not in the Singapore or Malaysia section?+
Because the findings do not change from one country to another. Research that depends on local customers or local law sits in each market’s own research section.
Can MUSICVYBE apply this research to my venue?+
Yes. Our specialists, with 22 years of curation experience, programme tempo, energy and volume by daypart for each venue, and every track is covered by all five commercial music licences in one subscription.
Talk to MUSICVYBE
Singapore: +65 6950 4304 · Contact MUSICVYBE SingaporeMalaysia: +60 3-2117 5039 · Contact MUSICVYBE Malaysia
Email: [email protected]