Power of music
Music affects us profoundly. Through the ages it has been uses to symbolize and communicate cultures and, in modern times, as a way of connecting socially. It connects us in ways we are only now beginning to understand.
We know that music affects the way we think, talk, feel, behave and even the way we spend our money because music contributes to positive moods and favourable decisions.
Businesses often overlook the power of the ambience and mood created by music and how this affects their customers and the way they behave.
Our emerging artist libraries contain over eight million tracks to provide your business with a styled and unique signature sound. We work with you on selecting the right playlist to meet your circumstances – and complement the image of your business.
Harvard Business Review: What does your brand sound like?
The strategic use of sound can play an important role in positively differentiating a product or service, enhancing recall, creating preference, building trust, and even increasing sales.
HARVARD BUSINESS REVIEW: Upbeat Music Can Make Employees More Cooperative
Employees were found to be more cooperative (and less self-interested) in a group setting when they were listening to happy music.
What the research tells us
Take your brand upscale
Research by the University of Liverpool Management School has shown that in service environments like hotels and restaurants an up-market image and customer acceptance of premium pricing can best be achieved by background jazz or classical music. Slow-tempo music is also likely to increase spending on food and drink in up-market restaurants.
Persuade customers to spend more
Another study by the College of Business Administration, Loyola University, New Orleans, showed that the tempo of music played in a retail environment affects the speed with which shoppers travel around the store. What’s more, lower tempo music results in significantly higher sales volumes. That is, customers who travel more slowly through the store buy more