Are you looking to bring your business to the next level but unsure of what you should do? Perhaps it’s time to explore a background music strategy. While background music isn’t a top priority in most businesses, there are many good reasons why you should invest in a background music strategy right away. Whether you’re a hotel, restaurant, retail shop or boutique, commercial background music can bring a myriad of benefits to your business. Read on to find out more.
The customer experience begins with the first interaction of your business – if your customers are engaging with your company in a physical space like a retail shop, boutique, restaurant or hotel, it’ll be a great opportunity to elevate the customer experience with background music. According to research, 81% of consumers say that hearing music in a commercial space lifts their mood, and 71% of consumers say that background music creates a better atmosphere. 24% of consumers are also more likely to buy a product when the music they like is played. This means that music has the ability to make customers feel good in your business space, and can influence their purchase decisions. With the use of background music, you can make a positive lasting impression on your customers.
Background music is a direct and cost-effective way of establishing mood and building rapport with your customers. According to research, 96% of brands who use music that fit their identity are more likely to be recalled by consumers. With the simple act of using background music, you can set your brand apart from competitors and stand out in the tough market.
The way that background music is played can also influence the way customers behave in your business space. Research has shown that when slower music is played in a retail shop, customers moved through the store more slowly and made more purchases. Certain genres of music are also found to trigger more expensive purchasing decisions.